Professional Strengths

Communications Leadership

I develop and execute integrated communications and public relations strategies that strengthen organizational reputation, visibility, and stakeholder engagement. My expertise includes internal communications, executive communications, crisis communications, media relations, and strategic event management.

Community Outreach & Advocacy Leadership

I create community engagement strategies that expand access to healthcare, education, and essential services for underserved populations. Through partnerships with employers, educational institutions, and community organizations, I have strengthened Nebraska’s rural healthcare workforce pipeline and led advocacy initiatives supporting critical healthcare policies.

Financial Education Program Leadership

I developed a nationally recognized financial education program ranked #1 by the Association for Financial Counseling and Planning Education. I created award-winning volunteer training programs, educational workshops, and publications designed to improve financial literacy and community impact.

Marketing & Brand Strategy Leadership

I have built comprehensive marketing programs from the ground up, leading strategic planning, brand development, messaging, content strategy, and digital marketing initiatives. My work has advanced organizational goals, increased visibility, and supported measurable growth.

Fundraising & Partnership Development

I build meaningful relationships with donors, corporate partners, and community stakeholders through strategic communications and targeted engagement initiatives. My fundraising leadership has expanded organizational support, increased investment, and strengthened long-term partnerships.

Patient Experience & Service Growth

I developed and implemented marketing and communications strategies for 12 health and wellness departments at the University of Nebraska. By introducing innovative approaches to patient experience, customer service, and operational improvement, I helped increase service awareness, engagement, and utilization.

Program Assessment & Strategic Improvement

I co-founded the first university-wide student affairs assessment team at the University of Nebraska–Lincoln. I developed assessment frameworks that enabled departments to evaluate outcomes, demonstrate impact, and make informed, data-driven decisions.

Statewide Tourism Development Leadership

I created and led a statewide tourism development initiative that generated $18 million in consumer spending and $1.5 million in tax revenue. As a media spokesperson and program leader, I secured corporate sponsorships, increased visibility, and supported sustainable tourism growth.

Tourism Development Coaching

I provided strategic coaching to Nebraska tourism destinations, helping organizations strengthen marketing efforts, gain media exposure, and enhance visitor experiences. I managed statewide tourism grant programs and developed educational conferences that equipped professionals with tools to increase revenue.

Workforce Recruitment & Employee Engagement

I designed and implemented recruitment and engagement strategies focused on attracting talent, improving retention, and strengthening organizational culture. Initiatives included employer branding, employee recognition programs, and professional development opportunities that enhanced workforce engagement.